[Image:Adidas]another interesting finding?Using just One material opened up new cOnstructiOn methods for the shoe.Instead of glue and stitching, adidas realized it could fuse compOnents of the shoe together through heat and pressure alOne which Https://Www.Isharefashion.Com/ might be strOnger than traditiOnal shoe-Building methods.I can t say 100% for sure, but my guess is that it s probably a better bOnd, says gaudio.It s essentially like welding two pieces of steel together.It becomes One piece of steel at that point.The entire process has taken years, with each Boys Light Up Shoes compOnent requiring loads of iteratiOn(Loop has touched the hands of 60 people across the organizatiOn).I remember the first time we made One shoe that was a milestOne, laughs sahanga.That was in 2017.Technically, adidas made a batch of 50 shoes worn in what adidas calls a protective envirOnment by its own staff for a few weeks.When wearing was finished, they recycled the shoes into new Ones proving that loop was possible.That s when we said, wow, this is something, says sahanga.Advertisementof course, those shoes were far from perfect.There were all sorts of issues around fit making boost textiles work with proper flex and support was a trial.But the biggest challenge was shrinkage.The stock size 9 shoe would shrink down to a size 6 over time, as the polymer yarns tightened down.We can laugh about it now, but at the time we had a lot of [frustratiOn] On that One, says amanda verbeck, footwear developer at adidas.Developing just the right weaves is a big part of getting loop textiles right and in fact, adidas is still refining its base yarn inside loop textiles.[Photo:Adidas]developing a point of viewaside from engineering, adidas also had to figure out an aesthetic point of view for the shoe.At first glance, its white-On-White design looks something like.In fact, it s not a single, perfect white. The shoe doesn t make use of bleach and its recycled versiOns wOn t, either.The upper in particular has a pearl, or even yellow tinge, and it s sure to yellow more over time because boost itself does yellow.Given the various weaves, that yellowing might happen unevenly across the shoe.It might look interesting.It might look terrible.[Photo:Adidas] for this beta phase, we really allowed ourselves to be as vulnerable as possible, says sahanga.Yes, it will yellow.It could happen at varying degrees.But it tells an interesting story. That story Only begins with Loop generatiOn 1, which was designed to look like a blank canvas. Loop generatiOn 2, or 3, crafted out of old Loop shoes, will cOntinue to change color its core pigment would be an average of every used, ground-Up loop shoe that had reached the end of its life.This neutral-colored Futurecraft Loop gives Adidas a baseline of what to expect generatiOn after generatiOn the small solar red logo is its Only nod to color.One could imagine that ending badly, with every loop shoe eventually reaching a shade of dishwater gray.But its designers imagine that other loop lines might slowly introduce dyes, too. That means you could watch a blue Loop go from periwinkle to midnight blue over the course of several years and several generatiOns.Or maybe adidas will choose to combine colors, adding red to the blue mix to make purple. Black Loop shoes would occur naturally over enough generatiOns mixed with enough colors. But the big idea here is that every individual product would have a rippling, heirlooming effect On every other product. Imagine the sanctity of your grandfather s weathered leather baseball glove, oiled for decades to a rich chestnut patina but On the scale of tens of milliOns of shoes, made of what s essentially plastic.Maybe there s a new or unique characteristic that develops in material and the color of material, or how we think about buying color.It could be that a deeper, richer, darker shoe is a more mature shoe.There may be value in that, says gaudio.Things age. They can age gracefully, beautifully, that s certainly One of the things we re interested about exploring.Advertisement[photo: Adidas]Selling a shoe again and againLoop is a technical marvel, and designers at Adidas have put cOnsiderable thought into the way it will age through the generatiOns. But what s less certain is what cOnsumers will think.We live in a sneakerhead culture, where many of us collect shoes, saving our favorites in an ever-growing collectiOn.I do think the technical challenges are less the magic, says gaudio. I think the cOnsumer model, the cOnsumer desire how do we get people to buy into this.That s the secret sauce.[Photo:Adidas]adidas s team doesn t claim they know how to market and sell loop shoes just yet.Of course the initial futurecraft loop line will sell out limited-editiOn sneakers always do, and Adidas will be giving them away in an unannounced manner. But getting them back, and making that next generatiOn equally desirable, is another questiOn.In our interviews with adidas, representatives floated selling the shoe with a return box and label, giving customers a free v1. 5 shoe in the interim between when they mailed their shoe in and when they waited for another One. Adidas is even cOnsidering a subscriptiOn shoe model, which we ve seen how companies like Volvo does with cars, and Rent the Runway does in fashiOn (A startup called for days will even).Indeed, it s easy to imagine a flat-rate Adidas subscriptiOn perhaps for $15 a mOnth like Netflix that would let you have a couple of shoes checked out all the time. When you re dOne, just send them in, and a newer model arrives in the mail. If there s any indicator that Adidas really isn t certain about how the Loop model will work out at retail, it s that right before we hung up, Sahanga asked me if I, persOnally, would ever send a Loop back. But of course, I dOn t know yet, either.I have knock-around sneakers with worn treads that I d love to simply refresh without replacing, simply because I know they fit so well, and I also have my favorite kicks with limited designs that I ll never be able to part with because they can never be replaced Once I do. Adidas has the unenviable task of figuring out, Roller Skates For Boys and even inventing, how to get cOnsumers to buy into the circular model before pretty much every other company in the world.This is risky. We could probably sit On this for another couple years before we have it further figured out, Gaudio admits.But that wouldn t help [the industry] move things forward. We have an obsessiOn with process that drives us.That s what this is about. advertisementadvertisementadvertisementAbout the authorMark WilsOn is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years.His work has appeared at gizmodo, kotaku, popmech, popsci, esquire, american photo and lucky peach fast company daily newslettersign upreceive special fast company offers.Fast company inc ? 2020 mansueto ventures, llc Mens HeelysMen'S HeelysMens Heelys male sex doll for womenLittle Sex Dollsreal teen sex doll
sales@etechlabsindia.com +91-22-28936601
  • slidebg1
    We create design and components like Never Done Before.
  • slidebg1
    Our softwares are a perfect
    combination of imagination
    and engineering.

What we do?

We provide best solution for your business

Hardware Design

We design systems and boards based on analog circuits, digital circuits and subsystems, microprocessors, microcontrollers, FPGAs, DSPs and SOCs.


Embedded Software

Our core area of expertise encompasses single-processor to multi-processor control applications and distributed embedded software systems.


System Software

Our aim is always to provide total solutions to our clients.


Transform your product engineering dreams into a market reality.

Total solutions in embedded software and hardware from Embedded Technology Labs that breathes life into your product ideas!

About Embedded Technology Labs

Embedded Technology Labs designs, develops, and delivers next-generation, embedded solutions from proof of concept to post delivery maintenance and support.

Etechlabs is a specialist in embedded hardware and software development.
Headquartered in Mumbai, Etechlabs was incorporated in 2002 as a small start-up design house of micro-processor based electronics to a niche clientele.
Our Mission is to offer total, cost-effective, next generation embedded hardware and software solutions in the shortest possible development time enabling our clients to launch their product ideas early.
To lead in embedded hardware and software solutions and be known as an electronic product development company of repute.
Regardless of how large we become, the journey all along is rooted by some firm beliefs and ethics which will never change -


Scroll to Top